Finally, there are quite a few tools through which one can effectively manage and automate marketing efforts. Here are some popular categories and an example of a couple of tools that fall under each category.
Email Marketing:
Mailchimp: Offers automation features, templates, and analytics.
Constant Contact: automating emails, segmenting lists, performance tracking.
Social Media Management:
Hootsuite: This allows one to schedule, monitor, and analyze posts across multiple social media.
Buffer: Makes posting and scheduling of posts on numerous accounts with several different types of social media very easy.
CRM:
Salesforce: A solid CRM Business Email Lists wherein sales functions get automated and customer interactions are tracked down.
HubSpot: A free CRM on which marketing automation, the tracking of leads, and analytics can be added to.
CMS:
WordPress: Provides the functionality for one to build, manage your content with ease, along with SEO and marketing plugins.
Squarespace: This too contains marketing tools, including SEO and email campaigning. Analytics and Reporting:
Google Analytics: Informs your marketing strategies with insights on ways users interact with your website.
SEMrush: Online tool for SEO, content marketing, and competitor analysis. Marketing Automation Platforms:
Marketo: Automate your marketing and go deep into its analytics to deal with leads better.
Pardot by Salesforce: An all-inclusive online platform for automation of B2B marketing, capture, and lead nurturing. SEO Tools:
Ahrefs: Gives keyword research, backlink analysis, and site audits a whole new dimension.
Moz: From SEO insights into search ranking tracking.
Chatbots and Customer Support:
Intercom: Offers chatbot support for customer inquiries and new lead generation.
Drift: Experts in conversational marketing and chat solutions. Project Management:
Trello: Projects and tasks of marketing to be managed in a crystal clear visual manner.
Asana: Team collaboration-used for task management tool.
Survey and Feedback Tools:
SurveyMonkey: It captures feedback, delivers insight into customers to strategize better.
Typeform: Creative questionnaires and forms capture customer input.
A mix of all the above in the right way drives more marketing power, more engagement, and smoothening of processes.