In one case, in the cafeteria line, instead of moving it to the back, they created a separate line for things like ice cream and soft drinks that you're not supposed to eat.by about 10% because most people didn't want to go through the hassle of going to another line, selecting the item and paying separately. That's third-party data. So what we're saying is, the pendulum is swinging in the other direction. We cover these remarketing use cases, but in first-party content, this means we'll provide you with a wealth of information about the users who visit your own site.
So no matter how much friction you add, it won't create rebellion. John Jentsch I'm chatting with Roger Dooley, author of The Untapped Coercive Power of Friction Can Be Your Most Powerful Advantage https://bcellphonelist.com/So this enhances your first party website data with all kinds of valuable information. I'm sure all visitors will be familiar with the idea of augmenting visitor data with anything. Yes, geolocation is one of the big goals like City-State.
So Roger, tell people where they can find more information about your work and the book itself. Probably the best place to start is, I link to everything there, my blogs on and , and of course links to books. We can print it to include the visitor's identity and attributes. Email, phone number, mailing address, etc. This is still your first-party data. I’m not just giving you a list of ideal clients.