Any company that wants to have a strong digital presence and reach the top spots in SERPs should invest in content marketing. However, attracting potential customers can be more difficult if you don't use the best strategies , such as the content funnel.Understanding how this practice works can make all the difference in attracting and engaging your audience efficiently and, therefore, achieving more positive results in the online world. But after all, what is the content funnel?
In this article, we will Belgium Phone Number List explore the characteristics of the content funnel, how to create one effectively, and what its stages are. Come with Webshare, a pioneering agency in the innovative SEO First strategy in Brazil, to find out everything about one of the most important techniques for your business to thrive on the Web. WebShare takes your website to another levelWhat is a content funnel?
In short, the content funnel is a fundamental digital marketing strategy used to attract and nurture leads through the stages of the customer's purchasing journey. This ranges from the consumer's first contact with the brand to the moment of conversion into a sale.
It is important to note that this process is divided into several stages, each with its own objectives and types of content . These stages are: top, middle and bottom. We will explore them in the next topic. The stages of the content funnel and how do they work?
The content funnel is divided into three main stages, with specific characteristics and types of content, with the aim of guiding the customer through the purchasing journey. In other words, they are like pieces that fit perfectly into the funnel and are correlated. Let's understand each of these parts with some tips. But it is important to understand that these recommendations are not fixed.