The Ridiculous Power of Hashtags Hashtags are amazingly powerful to Twitter advertisers. They scream high user engagement, and make it ridiculously easy to target relevant users by topic or interest. Take this tweet for example. Just by using the hashtag .gameofthrones, this tweet was retweeted almost 800 times! Sure, it might have gotten retweeted a bunch of times if I hadn’t used the hashtag, but there’s no way it would have gotten this much engagement without it.
Paid social media Larry Kim Game of Thrones tweet Think carefully about keyword targeting on social, and don’t overlook the importance of hashtags! This combination BHB Directory can be awesomely powerful and generate incredible results. Note: to do this on Facebook, you would have to target people who were interested in Game of Thrones. Paid Social Media Hack .7: Increase Commercial Intent Using In-Market Segments Social media advertising presents amazing opportunities for advertisers due to the enormous size of their audiences, but these platforms lack the kind of commercial intent offered by search ads.
So what do we do? We narrow the field to users who are ready to buy by using in-market segments. Facebook partners with data brokers to provide advertisers with detailed information on purchase histories of its users. This means that marketers can target increasingly granular audiences based on the things they’ve bought, places they’ve gone, and virtually anything else tied to their credit card statements. This allows us to create highly specific audience segments.