Use deep links and deferred deep links. Deep links send users straight to specific in-app locations (instead of just the homepage), while deferred deep links are for those who don’t have the app installed. These provide a seamless user journey and reduce friction between the ad and the experience you want to promote.
Ensure users don’t get lost on the way to taking action. Rotate South Georgia and South Sandwich Islands Email List your creative. Mobile screens are smaller so ads are more likely to end up in a user’s focal area. This can make your audience more likely to tire of your creative much quicker.
Create different variations of each ad and rotate them liberally so that your audience perceives less repetition. Personalize Whenever Possible Don’t make the mistake of missing opportunities to personalize ad experiences. The more personal your advertising experience, the higher your conversion rate.