However both are different in terms of the goals they want to achieve. is to regain the trust of customers while attracting the attention of target consumers. On the contrary Rebranding is generally carried out to distance a brand from its previous reputation so that the company can start a new start. In the Brand Repositioning concept you attempt to change the way your customers perceive a familiar brand.
This is done through mission statements or creating new messages Spain Email List introducing new products or changing the way we communicate with customers. Meanwhile in the Rebranding concept companies tend to completely change their brand identity such as choosing a new name or designing a new logo. Starbucks reposition Strategy for Implementing Brand Repositioning.
Basically there are various goals that the company wants to achieve by carrying out Brand Repositioning. Therefore the strategies used vary. In general there are several types of changes made by companies in order to carry out Brand Repositioning Image Repositioning. This strategy is aimed at changing the companys image. Usually the product launched remains the same as does the target consumer.