You should of course take this into account when analyzing the final data. Make an appointment Making an appointment for a test drive is not a very strange question to a potential customer of a car company. If you use a contact form for this, it is very easy to trace where someone has come from. Make sure you have tracking set up after completing this action. Now it is only a matter of keeping track of the results of the appointment. Did this agreement lead to a car being sold? If so, we need to tick this specific contact request again in the CRM system. There are also possibilities to measure these for telephone appointments.
Perhaps a bit more cumbersome, but it is possible to show a unique telephone number to visitors of a certain traffic source. For example, you could show Brazil Email List a separate telephone number for visitors from Google Ads than visitors who came from Facebook. Keep track of product types This method is less accurate and will therefore make it less easy for you to tell which campaign exactly leads to better performance. Suppose our car dealer sells winter tires of various brands and advertises in Google Ads on these tire brands.
You could say that when there has been a degree of influence when in a specific period many more visitors from the Michelin campaign have been in Ads and precisely this brand has sold better in the store. Suppose our car dealer has several branches, then the classic counting of visitors in the showroom is also possible. Compare the figures of this count with the Google Ads visitor figures and try to discover patterns. you can say with a certain certainty what the contribution of this campaign has been. As I mentioned, it is very difficult to do precise optimizations in a Google Ads campaign. Especially when you have several campaigns running on various channels, the influence is even more difficult to trace.