In this guide we will walk you through the basics of CRO— starting off with what it is, why it matters to begin with and how feedback will be your new (not so secret) weapon. In this guide, we will investigate the following: What is CRO? Why does CRO matter? Steps to initiating CRO Using feedback to drive your CRO strategy What is CRO? Conversion rate optimisation (CRO) is the process of increasing the percentage of users who perform a desired action on a website. To put it simply, it’s the actions and strategies used to increase the number of people on your website who are doing what you want them to do.
Basically it refers to converting visitors into users or customers, whether they are buying a product, liking a post or requesting USA Phone Number List more information. Whatever it is you’re trying to get your visitors to do, CRO can help. What is it not? Though generating a higher ROI can be one of the results of a good CRO strategy, it’s not about increasing traffic in the hope of generating more revenue. and continuously using these observations to improve your website and optimise it for a higher conversion rate.
It’s not based on guesses, hunches, or what others are doing, nor is it about getting as many users as possible. To be clear: CRO is focused on getting more out of your current user base. CRO & feedback Examples of Conversions Making a sale is not the only type of conversion, it can be whatever it is you’re trying to get visitors to do on your website or app, as long as you can measure it. Some examples of conversions include: Creating an account Spending a designated amount of time on a particular page Filling out a form.