The shipping time is wrong. The subject of the message did not capture your interest. The message has arrived in the spam folder. The message was not relevant to the recipient you contacted. To prevent your campaigns from falling on deaf ears, there are certain steps you can take to improve your open and conversion rates . 1.- Study your target audience If you don't know the users it is impossible for you to please them. The constant study of the audience is essential to create functional products and this goes far beyond age or gender. It is necessary to know in depth who your subscribers are, why they are on your list , what they are interested.
They do not want to receive, their location, the degree of relevance of your brand to them, what their daily activities are and if they are known customers for you . For example, if your target audience is B2B , you should take into account the number of emails your recipients receive during phone number list their workday. However, for B2C audiences, where your email list may have different buyer profiles, the tone will be different. 2.- Set time and frequency according to the content Good content with the wrong frequency will also kill user interest. The idea is to find a perfect balance to be present in the life of your contacts, but without being invasive. Remember that, depending on your business, you will determine how many times a week you will send communications . The most important thing.
That you reach the inbox with a quality proposal and a new contribution. Another aspect linked to time that must not be forgotten is temporality. Always keep in mind the holidays and vacations of the region where you plan to operate, including its time zone. 3.- Use list segmentation Another way to optimize list performance is by segmenting effectively. Personalization is a key factor in ensuring success in email marketing. A targeted campaign has the opportunity to set higher open and click rates.