Get feedback while making your brand more intimate. After all, the customer is establishing a collusive relationship by proving the quality of the product delivered and exposing its results to the market. Improve Reputation and Awareness Success stories can also help enhance brand reputation. No one can tell potential customers and other audiences how trustworthy a company is than the customers it has acquired, including influencers, opinion leaders, employees, etc. On the other hand it is easier to get spontaneous media such as when telling a success story. Professional media bloggers and journalists love telling success stories to their audiences. These communicators tend to be more receptive to a brand's offer when the brand's story has proven results that are corroborated by customers as this does not constitute advertising pure and simple.
Enriching Business Strategy By starting crafting and publishing its Georgia Email List success stories, the company also gave its salespeople more arguments. It is a way to integrate marketing and sales whether it is using an inbound marketing strategy that is in fact highly recommended or simply allowing all professionals to understand the stories of different customers and can use them in arguments with potential customers. How to Create a Good Success Story Now that we have the concept of a success story we can move on to how to do this. Below you'll find a step-by-step guide on how to use storytelling techniques to build a success story in your text. There are some variations of this same formula that can be applied to the production of video or audio cases. Follow Selecting Clients Selecting clients whose success stories you want to contact is the first step.
The ideal choice is to choose customers with high performance and preferably well-known brands. By well-known brands we mean brands that are strong in their niche. Gather as much information about the customer as possible from the sales and support teams. Sales and support staff often have preliminary information about the company's relationship with the customer. Speak with the professional handling the account as well as the customer service team to verify as much information as possible. Typically the case script is almost ready via internal data collection. This can even be used to prepare questions for clients. Preparing Questions Next it’s time to put together a list of questions for the customer to answer. The idea is that he gives very detailed answers that can generate quotes to be included in the text. This is a guide to basic questions. What are the challenges you face before purchasing our products or services? How did you hear about our company? What is our service like? What made you trust our company and sign a contract? How do you describe our solutions in your life? How well has the company implemented it? What results did your company achieve after purchasing our products and services? Would you recommend our company to other business owners? Explain why. Explain the strategy to the client. The next step is to explain to the client the intent of building a success story.