Culture; "Vernal Equinox, the Fine Equinox of Spring" focuses on the "equinox", reducing fat during the day and supper at night, staying up late at night when sleepy during the day, staying healthy during the day and dancing at night... These contradictory but real lifestyles lead to the slogan "at the Spring Equinox" , enjoy spring in time.” Chinese people have traditions and particularities about what they eat at certain times. Ele.me uses the traditional IP marketing of 24 solar terms to establish a long-term relationship with users. At each solar term, Ele.me pays attention to what Ele.me has at this node.
New tricks. teamed up with actor Phone Number Database Chen to shoot many blockbusters, sometimes transforming into the character Chao from "The Classic of Mountains and Seas", or riding a small boat, or doing Tai Chi on the Tea Mountain... It is worth noting that there are many New Chinese style elements in TVC, and this year’s New Chinese style is definitely the highlight of women’s clothing. According to data from the Insight Research Report, from January to October 2023, the number of new Chinese style related notes was higher than that in 2022 The same period last year increased by 110%+, the average number of notes per month exceeded.
The total number of annual interactions exceeded 20 million. The number of business notes posted by brands increased by 119.75%, and business interactions increased by 56.46%. 3. e-commerce and Life Weekly released a fresh spring TVC "Spring is Mint Mambo", which focuses on wearing nature on the body and lighting up the whole spring with "Mint Mambo". Chai , the heroine of the short film, is not only an actor with a certain fan base, but also a popular anchor on . In September last year, she was ranked top 1 on the sales ranking list. 4. Taking stock of 19 spring marketing cases, how do you learn about Starbucks, Ele.me, Uniqlo, etc.? As a travel platform, doesn’t have to put much thought into marketing spring.