Often the blogging strategy is not a priority and for this reason, articles published on the company blog do not move the company in a positive direction. If you don't have a content strategy with measurable goals, your content marketing campaign is at risk of falling flat. If you think this is happening on your business blog, you need to check and improve your content. One way to really leverage optimization for semantic search is to craft long-form articles with a strategic topic ideation structure that we like to call “contextual content clusters.
Long-running articles What does the term "long-running articles" mean? In an article by Backlink., they found that “content length: Content with more words can cover a wider field and is likely preferred over shorter superficial articles. SERPIQ found that content Canada Email List length correlates with position in SERPs. This means that if you're going to post content to your blog, you'll want to make sure it meets a specific word count length. Having thin, low-quality content on your site can actually hurt you. Contextual Groupings Google loves relevance and its bots love to correlate data. So you have to give them what they want. The first step is to research the questions people have about the product or service in your specific industry.
Then you need to find similar themes, write comprehensive articles and link them together using keywords. Using the keywords you found during your semantic exploration of the text is also a great way to build internal links. Optimize your blog posts We like to use a tool called MarketMuse to optimize the content of our web pages and blog posts. This tool evaluates the content based on the first results of the SERPs. The tool has a feature that allows you to analyze your content against a particular keyword you are trying to rank for.