Just under 30,000 followers on Facebook is not an earth-shattering number, but how much we reach people and, above all, how well we get them to commit, I think, compared to the number of followers, to say the least commendable. The average engagement of our followers on our posts is there in the 6% range, while for many the party starts when we get to 4%. Helsinki is a brand that you want to commit to. Already in the writing phase, we target the contents strongly to certain target groups, and of course non-commercial service journalism also has its own effect.
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MIA Everyone will surely recognize the situation: you need something urgently. The car's tire broke, so you have to order a tow truck. An important business meeting was booked for tomorrow, we should find accommodation in Stockholm. You're on vacation and the child is screaming because he's hungry, you need to find the nearest restaurant. You are buying a new HD TV and you decide to do a quick price comparison at the brick-and-mortar store. These are so-called micro-moments, which we talked about in our blog back in 2015 . Of course, there should be a solution or an answer to all these situations - and as quickly as possible.