So popular that since its launch in , it is now available in countries and different languages. Couple that with how beneficial the algorithm can be for businesses that consistently push great content. And that cliché advice that all you need is a smartphone to create great content is turning out to be surprisingly accurate. Note that to make a great piece of content, all you need is an excellent idea. Today, 's biggest opportunity is that it allows anyone in those countries to be a part of a larger conversation and a part of larger merce as a result.
This global opportunity can be instrumental to your business success, especially if your business serves, sells to, or wants a global customer base. Is Especially mobile number list Popular With Gen Z, Who Is Quickly Being One Of The Most Powerful Consumer Groups share of users statista Source Statista Gen Z people born between the late s to early s are one of the most active groups on . While, at first glance, it'd be easy to dismiss them as young, it'd be a huge mistake to do so. Today, Gen Z's are changing how brands market and do business. They care about some of the most important issues in our society.
They are attracted to panies that genuinely care for their opinion and time—authenticity and value over advertising and vague promises. In the US, Gen Z is expected to account for % of consumers and is slowly being an important target group for businesses. And the best way to reach them today? . It Offers A Unique And Engaging Way To Reach Your Target Audience Short, engaging content has taken the world by storm and is here to stay. On , kids and teens spend more than . hours daily. Compare that to YouTube, where they spend roughly minutes on average.