Dear readers, The trend towards online trading shows no signs of slowing down. Almost 75% of consumers in Germany say they shop online at least once a month. The 30-49 age group is particularly important, which suggests that families with children in particular tend to buy online. In addition, 10% of consumers in a survey by the market research institute “Nordlight Research” stated that they consciously buy certain products online, even though there are stationary alternatives.
Development of online shopping commerce In this edition of our newsletter we have summarized the latest trends in online and influencer Belgium Phone Number List 3 Million Users marketing and shown you how you can use them to your advantage. . The direct-to-consumer industry is booming The term direct-to-customer (D2C) or direct sales means that products are sold directly from the manufacturer to the consumer. An important advantage that results from this is that middlemen are left out of the value chain. This primarily creates an economic benefit for the company itself . So it's no wonder that D2C is becoming increasingly important.
Direct sales are booming, especially in the textile and food industries. Consumers prefer purchasing through D2C companies because this gives them certainty about the authenticity and quality of the product . In addition, the quality of advice and service in these companies is many times higher than through a dealer. 2. Use podcast ads correctly The podcast is becoming more and more important. Almost 30 percent of the German population currently listens to podcasts regularly - and the trend is rising. Everything is already represented, from celebrities who talk about their lives to B2B podcasts that cover current information on certain topics.