The extended network improved their visibility by an average of to percent across all major search categories compared to locations only featured in the Big Google Bing Facebook and Apple Maps. The sites that had profiles in at least nine directories and platforms increased their conversions by an average of to percent compared to the sites that only had profiles in the Big. These results refute the arguments of some experts who claim that a business location only needs to be listed on GMB and only one or two other directories. Conclusion Citation Building still works.
While you must decide on a case by case basis whatsapp mobile number list which business directories to list your location in a citation building strategy is still essential to being visible in local searches and maximizing conversions.. How many online directory profiles does a site need to convert online searches into offline sales Is there an ideal number of directories to maximize a business conversion potential We wanted to find out. First we only analyzed the largest European markets – the UK Germany and France – to see at what number of directories a business gets more conversions. Based on the number of listings we divided the locations into several categories.
Analysis of conversions revealed that companies with listings in to directories have the highest conversions. This applies to both enterprise companies and SMEs. Note There weren't enough enterprise company locations with fewer than directories. To ensure that the data are representative they are not shown. Bottom Line Through our analysis we found that companies listed in to directories had an average conversion rate of percent higher than companies with profiles in or fewer directories. This is the strongest indicator yet of the value of an extended directory network in attracting customers. Trends in digital marketing for Digital marketing has developed rapidly in recent years. Web.