A smart move is to set 10-20% of the budget purely for testing reasons, through a pilot campaign, so that you are able to create your ideal campaign on the Google Display Network. But don't forget, the Display Network is chaotic. No advertiser can control it all and apply all its techniques. So find the piece that works best for your business and, based on your data, prepare for your next big campaign. To achieve something like this, you only need one thing… to experiment! iTrust Gift Tip: When to use GDN and when to use GSN? And now that you have understood the function and methods of operation of the Google Display Network, you are wondering… When do I use the Google Display Network and when do I use the Google Search Network? These two Adwords tools, in addition to their different mode of operation, also have different results - goals during their application.
The Google Search Network is used to more directly promote products / services and make transactions. You target active consumers mobile number list who are searching. It is, essentially, the main means of direct contact with your customer. It works like a mail letter, direct and addressed to someone more personally and targeted. In general, GSN is used when the budget you have to use is limited and you want it to have immediate results, with an increase in traffic to your page. On the other hand, the Google Display Network has a longer-term action.
It's a more indirect way to inform your potential customers about the services and products you offer, in times when they are not searching. Compared to GSN, GDN acts like a billboard on the side of a highway to call your number at that moment, but they are familiar with your business and your brand. The Google Display Network is used, basically, to create and consolidate a strong presence and an easily recognizable brand on the Internet and to develop a form of communication with potential, future customers. Remember, however.