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Product management – ??the challenges The challenges in product whatsapp mobile number list management result on the one hand from the coordinative tasks of the internal processes and on the other hand from the changing external environmental conditions e.g. market dynamics pricing shifting needs structures. Because these sometimes have a direct influence on business development they ultimately also initiate changes in the corporate structure and process organization. The following points summarize the main challenges in product management.
Largely consumption-saturated markets with high market density and a large substitution potential make it difficult to implement profitable product innovations in global competition. Needs-oriented functionality high demands on design and the desire for individualization increase the innovation and cost pressure. In connection with sustainability and environmental compatibility health aspects are also increasingly in the foreground. Especially in the food cosmetics and health sector product management must minimize possible intolerance such as allergies. Established value chains are eroding and must be rethought and implemented quickly against the background of progressive technological developments. Keywords here are digitization automation gamification and the use of so-called artificial intelligence.