For example, seeing golden arches, an apple with a bite missing, or the Just Do It phrase accompanied by a check mark. Brand Recall Brand recall means a person’s ability to remember brands based on what they need at the moment, unaided. Say, for example, that you recently ran out of dish soap and you make a mental note to buy more Palmolive when you get to the grocery store. You didn’t see any visual prompts to make you think of the brand. You just thought of it from memory from previously having used the product. Brand Association Brand association refers to a cue that immediately makes you think of a brand.
For example, you hear the NFL theme music from another room, and you rush back to watch a game. Or you are at a work Zoom meeting and hear a Facebook Messenger sound coming from one of the squares on the screen and you wonder which one of your coworkers is chatting on Egypt Phone Number social media. Brand Salience This is the cream of the crop type of awareness. It’s the first brand that comes to mind when consumers think of any product category. For example, iPhones and Samsung; Kleenex, Pampers, Band-Aid.
These are examples of what comes to mind when people think they need a new cell phone, or to buy tissues, diapers, or adhesive bandages. Benefits of Building a Brand While it’s pretty clear that brand awareness is beneficial to any company, it’s good to be cognizant of the specific advantages. It Promotes Trust. No matter what you’re selling, chances are that there are plenty of other businesses doing the same thing. Even for something as basic and simple as toilet paper, consumers are faced with a myriad of options.