Would you like to use your budget for influencer marketing efficiently and profitably in 2024? We offer you clear recommendations on how you can optimize your budget for maximum performance and sales via influencer discount codes .
STEP 1: SETTING THE BUDGET
The budget setting should be based on a sound analysis. First, you Hospital And Medical Insurance Email List should determine your overall budget for influencer marketing in 2024 . The motto “quality over quantity” is recommended. It's better to invest in high-quality influencers who precisely target your target group than in many influencers with limited reach.
Also think about what ROII, return on influencer investment , you want and include the numbers if necessary.
STEP 2: GOAL SETTING
Your budget recommendation is closely related to your goals. Define clear goals for your campaign. Do you want to increase sales, increase brand awareness or introduce new products? Each goal requires a different budget strategy!
STEP 3: INFLUENCER SELECTION
When choosing influencers, you should consider not only their reach, but also their engagement rates and credibility . It's advisable to reserve a portion of your budget for micro-influencers , as they often have a more engaged and authentic following.