Resolve product and service issues themselves . While face-to-face interactions are often considered a waste of time, companies need to evaluate self-service support solutions . Having self-service support tools gathered on a single, easy-to-use portal can reduce customer support costs , especially in the B2B eCommerce sector: FAQs B2B self-service portal (self-service portals) Community Tickets User manuals Demo videos (how to videos) Getting Started Guides A search function to find what you are looking for quickly and easily complete-material-webinar-video-marketing 3. Video marketing As explained by Forrester , most people prefer video to textual content and images . According to Hubs pot of customers say they make.
Their buying decisions after watching a video . That's why video marketing will continue to establish itself as one of the top B2B marketing trends of 2023, on mobile number list social media, organically and in ads. A tip for your B2B video marketing strategy for 2023? Share case study videos : 93% of B2B buyers review case studies before converting. 4. Website personalization and visitor identification B2B website personalization , a key trend in B2B digital marketing for years, helps differentiate yourself from the competition when prospects search online. Customizing the corporate website means modifying the display by sector.
Employee demographics, geographical location and type of client company. Let's take an example: an insurance agency is looking for a B2B digital marketing agency to help it grow. What can the marketing agency do in this case? You can present case studies of consultancy carried out for insurance agencies on the website. By showing the insurance agency highly relevant information, you increase . Customizing the website, responding to specific business needs, increases the conversion rate by reducing the bounce rate . Personalizing the B2B website also allows you to identify who visits your website. The customization of a B2B website is made possible by software capable of : Identify visitors to a website Record , through specific metrics, the general permanence time and.