Talk about upheaval! Evernote Snapshot 20131217 094321 The new media and entertainment ecosystem Evernote Snapshot 20131217 093357 Music: physical music sales decline More trouble ahead There is yet more trouble ahead though, and the next target is advertising, one of the traditional money earners for the media … not to mention HAVAS. “I’m sceptical that the Publicis-Omnicom merger makes sense for they don’t have data. Big data is critical but merging companies for that sake is specious” Taplin said.
“Besides, all big data collection is based on Germany Email List the fact that young people have no interest for keeping their data private. Programmatic advertising is similar to high speed trading but consumers aren’t getting an advantage from that. Other firms in the US are providing black boxes for users to hide their data from companies. Europe is a lot tougher on this”; Online : “the Internet has an unlimited number of ad space and supply never meets demand hence revenues fall because CPMs fall 5 or 7% year on year” according to Taplin; Social media: “I believe in the power of Social media.
Beyoncé released an album with just one post on Instagram and sales were massive on iTunes. 890000 records sold in one week with just one social media announcement” he went on. “Yet, 62% of traffic is made by robots” he pointed out: fan buying, twitter traffic buying too… We know the drill. “During the presidential race, mitt Romney won 180000 followers on one day but most of it was click fraud. This is a scam. 2012 was 51%bots and now it’s up to 62% but Twitter have to clean up their act now that they have gone public.