When someone asks you to describe yourself, what do you tell them You probably list some of your inherent best qualities, right. The things you want people to know about you. In marketing and advertising, your cornerstones are based upon the same principle and are just as important. You tell people what you want them to know about your business what they need to know, or should know by creating great cornerstone content. What is cornerstone content. Cornerstone content is the most important part of your brand or website the highest value, most foundational content pieces for increasing traffic and brand awareness. It’s meant to reflect your business, create a positive first impression, clearly communicate your value, and help establish authority in your industry.
However cornerstone content is usually found at the top of your funnel so it doesn’t need to be gated, and you shouldn’t expect everyone who visits to buy something or otherwise convert. Keep in mind that the primary goal is to create a positive, lasting first impression, so when people are ready to convert, they’re much more Bahamas Phone Number likely to turn to your brand. There are several benefits to creating cornerstones, including: Increasing brand awareness Creating a positive first impression Driving relevant website traffic Building natural links Establishing authority and trust Feeding your funnel Repurposing it into other formats Cornerstone content examples Years ago, HubSpot popularized the inbound marketing concept.
Now with a Google search for inbound marketing their article ranks cornerstone content inbound marketing By turning this article into a cornerstone, and ranking high for the “inbound marketing” keyword phrase, HubSpot is seen as the industry thought leader for the topic. Moz’s Beginner’s Guide to SEO is a cornerstone piece that’s highly optimized for search, ranking with a general search for cornerstone content SEO The guide is also one of the resources Moz promotes right on their homepage for additional engagement: cornerstone content Moz And while these content pieces happen to be text-based, foundational materials like these do not have to be limited to text. Other forms of content beyond articles and guides should be considered too.