This applies to brands launching products with app enabled features or containing use cases with higher technical capabilities . One example is a powered floor lamp that can be turned on off remotely . This technical feature can greatly improve the user experience , but it can fail if your users aren't tech savvy enough to use it . Obtaining this type of customer data can really improve customer retention and product development in the long run . Now that we ’ve discussed segmentation types , let ’s dive into examples of each . Examples of effective customer segments for final growth here are examples of customer segments and how they can be applied to your marketing strategy to increase ecommerce revenue.
Location targeting users based on their location is calle Best budget GPS tracker price in Bangladesh d geo segmentation . When you segment your audience based on country or specific postal code . For example, a global fashion brand that sells seasonal clothing wants to offer winter coats to australians and vests to customers in california during the month of august . Here's an example of a gym showing ads to residents of a specific city. Geographical segmentation pro tip next time you want to optimize , spend some time on the locations tab . In addition to countries and cities, it also lets you drill down to specific regions.
Also, don’t forget to exclude locations. You'll help the algorithm pinpoint your target areas and save money in the process . A subset of geographic segmentation is segmenting by user culture . For example, mcdonald's has branches all over the world, and they change their menu and advertising to suit each country's culture. This is the ad they showed in india. Geographical segmentation mcdonald’s this is another version of the big mac in india. Mcdonald's big mac in india mcdonald's changes content, marketing messages, and even menu items to suit the interests of its target audience in these different target markets .