What does it really mean to say how many numbers of likes did your post have? Or how many views did your page get? Learn what vanity metrics are and why these are not the right parameters to measure your company's digital marketing. Today, marketing is the hub of competitive strategies and the core of innovation and attractiveness. Currently, companies must be present on social networks. However, one must be aware of the false enchantment of vanity metrics. So when it comes to digital marketing, beware of false parameters. index What are vanity metrics? Know some vanity metrics clicks view number likes sharing followers Building your digital marketing strategy Considerations What are vanity metrics? Vanity metrics are numbers that inflate the ego, but at the same time they are collected information that is not representative, as they do not help to achieve palpable results
You may wonder how a post with a record of likes might not be a tangible result. Well, that happens because it is not possible to make any decision using this data. It is important that digital marketing helps to achieve pre-defined goals or objectives. Results are only achieved when it is possible to generate leads, engage customers with the brand or reach some pre-established objective. So today we are going to talk about some ways to escape vanity Argentina Phone Number and do relevant digital marketing. Know some vanity metrics Before knowing what to do to escape vanity metrics, it is important to know them, especially the most common ones. None of the metrics below contribute to strategic actions. For this reason they should not be the central parameter of your.
But for the most part they just indicate how many people are accessing your site. Without looking at retention or engagement rate, the number of clicks is an empty number. In fact, even if brands get a lot of clicks, if the pages are quickly closed, it means that the content was not relevant. In this way, the bounce rate was high and the brand is penalized. Your content will no longer have relevance in searches and, consequently, the number of clicks will drop. Therefore, the focus should be to study what the persona problem is and focus on solving it in a clear and captivating way. Unless you have a well-established goal, the number of clicks is considered a vanity metric because these numbers alone don't help you get results. view number The number of views is also part of the vanity metrics group, as it does not inform you about the evolution of your page.