This approach not only received good feedback from Thai customers. but also foreigners who have come to talk with us at international events. 4. Grow with Automation This case study is from Liquid, a FinTech Startup in the field of Cryptocurrency. Japanese nationality with Ms. Katherine Ng, Head of Global Brand Marketing, being one of the speakers at the event. Come share a case study of Digital Marketing in an industry that is difficult to understand. and high competition In the topic of the lecture, Ms. Katherine shared her experience in implementing Marketing Automation . To be successful in Automation, it must include many heart points. From selecting a Marketing Stack to integrating data from various platforms. Including designing to suit the Life Cycle Journey, which is the part that our lecturers go into the most detail about.
Marketing Automation for customer USA CEO Email List experience Starting with the Lifecycle Journey Before setting up a Marketing Automation system, you should start by drawing and understanding the lifecycle journey of your customers first. For example, in the case of Liquid, because it is a financial line. Therefore, there is the matter of doing KYC (requesting customer information to verify identity. and to prevent fraud) and transferring deposits into the system as well Before bringing it to the first trade, Automation can help reduce drop offs in this part, including stimulating subsequent trades so that the customer's status does not become inactive. Lifecycle Journey In addition, the main tactic that Liquid uses to find customers is Lead Generation to collect emails to continue nurturing customers.
Through creative campaigns and presenting interesting things The table in this image is an example of Automation emails that Liquid sent out to highlight various topics, along with performance data. It can be seen that these emails generated a significant amount of signups back to the platform. Examples of Automation emails where Liquid showcases interesting topics and performance data. Regarding Automation, Mr. Shahid also added the importance of Personalization That is, the content communicated must be appropriate and meet the needs of the recipient. If not, it will just be a form of email. That customers can't differentiate between your email and Spam email... 5. Provide emotional value Another example Mr. Shahid gave was that of Haylee Mattress, a Singaporean company that delivers mattresses to your home.