Despite its online success, Zalando found it was missing an essential stage of the shopping journey: the part where customers can see, touch and feel the merchandise, get feedback from a sales assistant and have the immediate satisfaction of finding the right product. what they need and buy it at the moment. Given this, Zalando decided to expand beyond pure e-commerce by acquiring a fashion trade fair in Berlin in This move has clearly had a positive impact, as it now looks to establish a presence on the fashion streets of the cities like London, Paris and Berlin. These Zalando stores will likely function more like showrooms, designed to give.
Online customers the opportunity to experience their brand offline. They could also be used as mini distribution centers, facilitating “endless faster delivery and smarter inventory management. Shoe retailers must embrace technology to grow BVB Directory stronger Even if your store has traditionally had little online presence, the ability to marry online and offline experiences is essential in today's retail environment, and technology is quickly becoming the key to optimizing the benefits of both worlds. From high-performance footwear to athletic and even eco-friendly footwear, like Adidas trainers made from ocean plastic , your store's software solution should be able to handle large assortments and frequent seasonal changes, and track sales. and performance across multiple stores.
You must also be able to build, track and reward a loyal customer base and facilitate flexible fulfillment options. Cloud-ready software solutions, like the Openbravo Commerce Suite, offer retailers reliable, affordable, and customizable options to help manage their inventory and business operations more efficiently, resulting in a more profitable return on their investments. Today's retail solutions allow retailers to stay one step ahead in the competitive environment, and enable stores to drive sales and leverage traffic across both online and in-store channels. Find out more about our software solutions specially designed for Clothing and Footwear! Openbravo is proud to be a sponsor at ANPIC La Feria de América, one of the largest events for the footwear and leather sector in the Americas.