Method examine and measure? If you are wondering what to do to increase your company's market share SPACE analysis can help you. Thanks to the results obtained you will learn what potential your company has and how it compares to the entire industry. This will make it easier for you to plan changes or make important investment decisions. The primary areas that SPACE analysis examines include several factors. Macroenvironment These are all conditions affecting the operation of a company in a specific area.
Factors shaping the macroenvironment include: economic and economic situation demography legal regulations in force in a given area international politics Hit Post fashion lifestyle culture The choice of strategy should be tailored to the current macroenvironment type of industry competitiveness and current market position. Competition The SPACE method allows you to examine the industry in which a given organization operates or intends to operate. Competition depends on many criteria such as the need to have a license or concession access to natural raw materials or interest in the products offered. Read also:
SEO competition analysis your first step to creating a winning SEO strategy Internal organization In this dimension features within a specific company are analyzed e.g. the number of branches technological resources or goals and tasks to be implemented within individual departments. Selection of a marketing strategy based on SPACE analysis SPACE analysis allows you to establish or update courses of action. There are four types of strategies which are determined based on where point P is located on the SPACE matrix. Aggressive strategy It is chosen when the industry is very popular and the company has adequate financial resources. In this approach the emphasis is on .