This is not a surprise, considering that it continues to be on the rise as confirmed by advertising investments and the birth of real professions such as that of content creator or influencer . It is striking how 37% of young people interviewed by Unicusano declare that they consider advertising on Instagram useful . Snow comes from Asia and has 200 million users worldwide, especially young and very young people. It offers functions similar to Snapchat, but also to Musica.ly TikTok, the real phenomenon among the new social networks: in fact, it allows you to take selfies and video selfies using filters.
Equally known and used is Twitch , a streaming platform DX Leads owned by Amazon that allows you to broadcast live directly from your PC. The niche of users who love it most are gamers : in fact, many of the live contents concern video games. The Musical.ly TikTok phenomenon We close the review of the social networks most loved by teenagers with Musical.ly, a truly global phenomenon that has created real celebrities such as Baby Ariel or the German twins Lisa & Lena who brought their live show to Italy too.
Today it has become TikTok and, at the beginning of 2018, it recorded a boom in downloads exceeding 40 million. The users of this social network are mainly boys and girls aged between 13 and 20 who share videos lasting up to a minute in which they sing and dance to the songs of the moment. The platform then provides filters and effects, as well as the possibility of slowing down or speeding up the shooting. The average age of users in the world is 15 years and 70% of them are girls. In Italy the growth was sudden between 2017 and 2018 when there were 4 million subscribers who use the app for at least 30 minutes a day.