Can make this process simpler, easier, and more natural. Buyer personas are meant to represent key members of your target demographic. They are fictionalized personalities with jobs, families, goals, and fears, just like real people. In this way, they make it easier and more intuitive to create truly personalized, on-point marketing material that resonates with the people they represent.
How many different buyer personas a brand might have depends on its size and complexity. Small or developing companies may only have -, while large corporate ICTP Conference 2017 entities could have ten or more. THE ULTIMATE BUYER PERSONA GENERATOR Get a solid read on your competition The goal of a good branding campaign is to stand out — to be unique, do things differently, and move into a niche no one can fill quite the way you can.
That said, you should never imitate your competitors, but you should always be aware of them and their branding strategies. If you don’t know your competitors and understand how they’ve positioned themselves within the market, then you won’t be in a good position to convince your target.