The good customer engagement these retailers need to understand how to connect within the community. Adapting different strategies to different channels and creating the same onetoone connection with customers online should be their primary focus. They cant use the same content on all platforms and expect more engagement. The introduction of Web has given brands more opportunities to connect and create value. Currently Web is naturally a transactional space. Web has set new standards with resource sharing flat hierarchies and more specialized interests. Web is an open environment where anyone can join and lacks exclusivity. With the rise in popularity of platforms like BeReal and Discord secret accounts and closed groups there has been an increase in more private areas and tighter communities. Luxury ecommerce can use this technology to their advantage and bring back the intimacy and exclusivity that has faded a bit.
Prioritize personalization to deliver a luxury BR Number List experience Ecommerce is the epitome of personalization. Every brand wants to offer the best personalization to their customers in hopes of retaining them. to products choice and information. In the past luxury fashion companies catered to specific customers with little personalization because they believed in exclusivity. With the help of luxury ecommerce several brands are coming together and have realized that luxury brands must respect individualism. Luxury ecommerce can truly curate products for people across aesthetics price points and occasions. They use data science to fill many of the gaps in their understanding of brand and category behavior and what would interest customers.

There are preference centers where users can save their preferred brands categories and sizes to their accounts. Rethink definitions of high lifetime value customers Before luxury brands entered the ecommerce market they were very selective about their clientele. They waited for customers to pass a high spending threshold before acknowledging them. Today they cannot do that. Luxury brands are now using a lot of data science to understand initial purchase.