At this stage of the customer journey, we must provide him with all the information that can help him better understand what we are offering him and why it could be the solution to his problem. Great examples of content for this stage of the Customer Journey are: Product comparison guide Case Study Free sample Product comparison guide In the Consideration Phase, our Buyer Persona is still evaluating various solutions to their problem.
For this reason, comparing products is a great way to Chinese UK Phone Number List them make a decision. In this example from the consideration phase of the Customer Journey, Verywell Fit provides a comparison between high-intensity and cardio workouts, providing pros and cons, and use cases for each. In this way, users are helped and guided towards the solution that best suits them. verywellfit customer journey example product comparison Case Study A Case Study can be used simultaneously in both the Consideration and Decision Phases.
A good case study will appeal to the emotions and logic of our Buyer Persona, providing detailed information and quantitative data on the final solution. Furthermore, the Case Study could be seen by the user as a positive review. So positive that it could be published on our site. So, with just one video, we too can obtain both a positive review and a Case Study, to include in the list of our business successes.