More or less high. In fact, if on the one hand the characteristic of greater or lesser margins of an acquisition channel can be an important guide for an available for marketing, knowing what development these customers will have on average over time can have an discriminating value in the long term, where you will have to choose whether or not to use a channel as a tool for acquiring new leads. Web Analytics: measure to improve In short, an SME or a freelancer who wants to start working seriously on web marketing cannot, in my opinion, obtain results of a certain importance if he does not start working scientifically on the optimization of the acquisition and conversion process and on the activity of retention.
The metrics discussed France Phone Number in this article, appropriately framed in the context of the activity, can in my opinion constitute an excellent starting point for learning to evaluate how efforts to develop and optimize the conversion process are transformed into real improvements . Having skimmed off those events that we do not consider significant for management, we will then evaluate the relevance of the event which may be more or less important based on a scoring system . We will then attribute a probability of occurrence and an impact assessment.
Through " the expected impact " we will have a precise picture and a "ranking" of importance of the events we have identified; importance that will be deduced from the fact that an event that has a high probability of happening, but of little significant impact does not require great attention, as an event with a low probability of happening, but very important if it were to happen, would require. again through a scoring system (from 1 to 10) which combined will evaluate the expected impact.