Gutenberg printed the original edition of David Ogilvy’s Confessions of an Advertising Man , but I’ve never come across a book like The Advertising Concept Book . It’s definitely not for everyone. It’s bigger, thicker, heavier, and a bit more expensive than most of the books that follow.
(This is definitely not a book to read on the plane to Content Marketing World in September.) But, in return, your investment will be repaid in depth and reading Iceland Phone Number pleasure. Nowhere else will you find so much analysis and detail of content and design in a single volume. Each page is a visual treat.
Classic ads have been redesigned to highlight key ideas, without any distractions. It’s a book to be read slowly on paper, giving your mind time to digest the ideas. Stand Out: How to Find Your Breakthrough Idea and Build a Follow Around It by Dorie Clark Stand Out is a companion, implementation guide to his first book, Reinventing You.