Today we cannot base our SEO positioning solely on keywords, as it is much more than that. Other factors must also be taken into account, such as: generating quality content, keeping in mind the use of the mobile phone or the speed with which we navigate through it, the increase in voice search preferences, among others. Plus, who doesn't like appearing among the first results on Google? For marketers, this means going to great lengths to achieve a higher return on investment. Therefore, you have to know what search engines take into account so that your website is in those positions. Below, we point out the new SEO positioning trends for the end of 2017 and 2018 so that you are not left behind in terms of web positioning. Don't miss these tips to improve SEO writing either . Article index First things first: mobile website Accelerated Mobile Pages (AMP) Generate quality content: more than keywords Link Building Strategies Today Getting specific about link techniques: Link Baiting SSL Security Voice searches Local SEO positioning First things first: mobile website In the digital age in which we live we make more and more use of the mobile phone, we use it in the same way we used the computer. Now, in addition to being our way of communicating, it is also our way of browsing the Internet, so we have to focus our efforts on offering the user better usability of the mobile versions . Therefore, when creating a website, what would be perfect is to have a website adaptable to both PC and mobile so that it has the same aesthetics. But at this point we have to adapt and change our way of doing things, so perhaps we should first design it for the mobile phone and later for the PC.
In this way we will improve the user experience. Accelerated Mobile Pages (AMP) This initiative was developed by Google to help web developers create pages with shorter loading times. It should be noted that the mobile versions that have used AMP have a much higher loading speed than traditional mobile versions, which earns them points when it comes to positioning. Furthermore, Google has a certain preference for showing first Oman Telegram Number Data those websites developed with this initiative. Generate quality content: more than keywords Another important aspect when it comes to positioning ourselves is to generate quality content, since Google increasingly takes this point into account and those pages that do not meet certain requirements will appear in lower positions in Google search. The content must have value , it must be published with a certain frequency, it must be able to surprise the user , be adapted to voice searches from mobile devices and be easily disseminated on social networks. You can download a basic Business Go SEO writing manual for free at this link . Every SEO strategy must start from a keyword study , but now that keyword strategy must go further, since search engine algorithms are increasingly “semantic”. So you will have to explore, look for synonyms, related terms... and get out of the keyword box that you may be used to.
Link Building Strategies Today The Link Building strategies sometimes followed by some websites, making abusive use of links that are sometimes fraudulent or directly purchased, generate penalties from search engines. Algorithms such as Google's famous Penguin 4.0 were born to pursue these techniques, with the aim that websites that use a high number of links generate them naturally. These days, content takes precedence over link strategies. Does this mean that we should not look for links? No, but the best way to get quality links will be to create useful, relevant content with the user in mind . This will increase the user experience and satisfaction, and the links will end up reaching your website. In other words, create link-worthy content. Getting specific about link techniques: Link Baiting And what we say has a name. Link baiting consists precisely of attracting links by creating high-value content, that is, its purpose is for numerous users to link to content from our website. To do this, it is not enough to just create quality content that is natural, but it also has to be novel, original, relevant, it has to differentiate us from the rest , resolve doubts and make good use of social networks. In the coming months, Link Baiting will be even more important than Link Building , since it will no longer be as easy as before to get other users to link to our website, but the efforts that will have to be made will be much greater if we want Google to help us. Choose to be first in your search results. SSL Security Another SEO positioning tool, in fact, when selling online it can be one of the key aspects for the client to buy and trust our page. An SSL certificate guarantees security when browsing and carrying out transactions on a website, as it has a security protocol that ensures that all our data travels through the Internet safely as it is encrypted.