In the summer of 2014; Magnum, to celebrate its 25 years, has created a limited edition in collaboration with Dolce&Gabbana . The two designers chose their favorite flavor for the ice cream (white chocolate with chocolate nuggets and chopped pistachios inside), then enclosing it in a cream-colored case decorated with illustrations that recall the colors and elements of the Sicilian land (so dear to Domenico and Stefano, who often draw inspiration for their collections). co-branding “In vino veritas”, but also fashion Perhaps more than the food sector, the wine sector has a fashion side, in fact there has been no shortage of collaborations with fashion brands. Trussardi dresses for the table! In 2013 he signed the Cuvée Prestige produced by Ca' del Bosco, so as to have a bottle bearing the logo and name of the fashion house. co-branding We have arrived at dessert The decision to resort to a co-branding alliance represents one of the relevant alternatives followed by companies to identify new competitive areas or new product positioning.
The co-branding process, however, is not only made up of positive aspects, there are many risks that can be encountered. This strategic alliance as a competitive advantage does not necessarily have to be lifelong, the concept of marriage analogy may not be applied to brands, as making decisions will always be an imperfect act. But when you use analytics and data that shows whether the decision you made was wrong or not, there's no comparison that makes it more efficient. In short, the co-branding that involves the fashion and food & beverage sectors, which are based on the creation of a lifestyle characterized by taste and aesthetics, still seems to be a winner! Combining even very unlikely brands together to create something unique leads consumers to consider this product more interesting and of higher quality than the various competitors. +15 Deepen your knowledge of social media marketing with: CATEGORIES Case Studies , Marketing RECOMMENDED READINGS 5 marketing-themed films and documentaries not to be missed Email marketing: 5 tips for using it RECOMMENDED PRODUCTS Content Creation Learn to ideate, plan and create effective content for social media Find out more Editorial Plan Learn to structure and manage an effective PED for your social channels Find out Belgium Phone Number more CopyWriting Learn to write effectively on the web and beyond Find out more CopyWriting Learn to write effectively on the web and beyond Find out more
Editorial Plan Learn to structure and manage an effective PED for your social channels Find out more Facebook Adv Learn the basics of FB Advertising and delve into more advanced concepts Find out more Giada Pizzignach Many think that I am stubborn and too much of a perfectionist, but as far as I'm concerned, these are only positive things: I am very determined and strongly oriented towards achieving goals. Creative , dynamic and very curious . I push myself to cultivate my interests, always challenge myself and increase my skills. You might also be interested in: Heinz: The most memorable branding initiatives Elisa Pergolini May 27, 2023 We've talked about it many times for different reasons. In this article, we break down all of Heinz's best branding initiatives. +5 Read everything "