Having summarized the areas of overlap between marketing and web design, it goes without saying that web design enormously influences CRO (conversion rate optimization). In fact, if a user is able to use the site in a simple way, find information quickly, have the impression of a professional and easy to navigate site, the conversion rate increases. The opposite happens if the site is not usable and difficult to understand. The moral of the story is that a beautiful web design in itself does not equate to an effective website. For this reason, when you make an investment in web design you must also make one in digital marketing, so as to create a site that both works and brings results. Do you need to renew the web design of your website.
Do you think you need not only a new look, but Denmark Telegram Number Data also an effective digital marketing strategy that brings more traffic to your site and turns more visitors into customers? Contact us and we will discuss together how to help you achieve results you can't even imagine.Analytics : web design must take into account the software to be installed and the code segments to be inserted into the pages to guarantee the traceability of the actions performed by users on a site. These aspects must be taken into consideration during the design phase. Marketing and communications strategy : what is the ultimate goal of the site.

Stimulate users to contact the company by telephone or help them find and purchase a product? Whatever it is, the web design must be structured in such a way as to facilitate the action and path we want visitors to take. Marketing activities in general : Good web design must take future and possible marketing activities into consideration and build an easy-to-use system for marketing managers. For example, the site should take into account the possibility of collecting email addresses for a newsletter, or the possibility of having a blog or even creating pop ups with a special offer. All these tools must be easily usable by those involved in marketing and not just by the technicians working on the website.