When you start in the world of cold emailing, you probably quickly come across acronyms and terms like DKIM, SPF and DMARC. You find them everywhere, on blogs, in forums, even in your nightmares. And of course, you ask yourself questions like: But what the f%!@*$s are they? Why are they so important? And what brings up the most doubts: how do I configure them? If you are asking yourself these questions, you are on the right track, here I am going to explain everything you need to know. Relax, sip your coffee and read on. Shall we begin? Why is Warm-Up of your Email account important? Before getting into the technique, let me tell you why you need to do a good warm-up of your email account: Imagine that you set out to be able to finish a half marathon with 6 months of preparation. Yes, the important thing is to finish the degree, but does that mean that those 6 months that you have left until the final day you are not going to do anything? Would you go into the race without preparing? Surely not, because you know that without preparation you would not be able to finish even the first section of the race.
Well, the same thing happens with your email campaigns. The role of Warm-Up in email delivery It all comes thanks to the efforts made by email servers to differentiate email fraud and scams from emails that are truly legitimate : Phishing, spoofing and some other terms that surely sound familiar to you. These "beings" are dedicated to sending emails posing as trusted entities such as your bank or Amazon with the aim of stealing confidential information such as bank details or access credentials. Preparing your USA Student Phone Number List domain for mass email sending is the best way to defend yourself from being classified as one of them. The warm-up is the entire preparation process before sending your final campaigns , in essence, you are preparing your domain for mass email sending. Because? Well, simple: so that your emails reach your recipients' inbox and don't end up in the spam folder. The benefits of a good Warm-Up of the Email account Doing a good warm-up brings many benefits. First, it improves your sending reputation , which means that mail servers see your emails as legitimate and not spam.
Second, it increases the opening rate of your emails because, obviously, if your email reaches the inbox there is a greater chance of it being read. And finally, it helps you avoid delivery problems in the future , they are "signals" that you send to the email servers. Come on, as a summary we can say that a well-executed warm-up is the difference between success and failure of your email campaigns. How to perform an effective Warm-Up of your Email account? Now that you know why the warm-up is so important, let's get into action. It's nothing out of this world, I assure you. You just need a spark of patience (not too much) and follow a few simple steps that I am going to explain to you below. Come on, let's combine this theory with the "hack" that I like to use the most: Step 1: Gentle and gradual start Getting off on the right foot is vital when warming up your email account. At first, send only a few emails a day . Yes, I know it sounds little, but the idea is that you go slowly and with good lyrics. As time goes by, gradually increase the number of emails you send. Mail servers will appreciate it. Step 2: Focus on content quality Another key to a good warm-up is the content of your emails. Avoid sending generic or uninteresting emails at all costs.