YOU ARE DOING SOMETHING WRONG IF YOU DON'T KNOW THE GUESTS. The rooms are full of strangers who booked the hotel for a specific reason, why? Understanding the tastes, thoughts, ages and the reasons why they chose that place and not another place is vital to better direct the content and the agenda. Through the insights offered by social media management it is possible to know various characteristics of the audience, although the most important and complete data will always be those that the client mentions to you. Tip #3: Know the reasons why the guest decided to stay at the hotel Another important aspect to improving listing performance is knowing what stage of the guest's journey they are at.
Are you a backpacker? If so, we are talking USA Phone Number List about a public that mainly visits hostels and does not usually book far in advance, ask yourself if this is the type of client you are looking for. Are you a tourist visiting the city? Are you a constant customer? A local person? When you are clear about this it will be much easier to aim in a more effective direction. Tip #4: Identify which stage of the customer's journey is and direct social media management there Many hotels look for foreign clients, and if you are looking for an international audience it is advisable to adapt not only the brand's communicative tone but also express yourself in English. You can include automatic translations on the website and copies in this same language.
Consider a communicative tone in English if the audience is foreign OPTIMAL SOCIAL MEDIA MANAGEMENT MEANS CONNECTION Now no one is looking for brands, they are looking for experiences, even better when they are personalized. The ideal is for the hotel to have empathetic characteristics, which make the guest feel comfortable, calm, safe and, above all, listened to. To do this, for example, it is possible for a pet-friendly hotel to take the data of the guest's pet, so it would be possible to take a photo of the pet, post it on its birthday and tag the owner. With this simple action you are creating connection and remembrance. Tip #6: When creating a connection you must be original, think about how to empathize with the client We are sure that if you do the math, it is much more expensive to get new clients than to retain them, so you will surely want a guest to book again.