To boost a company's sales on digital channels, communicating with customers through social media is a great alternative. This integration between social media and e-commerce is known as “Social commerce”. Is e-commerce social media? | Photo: Unsplash. How to integrate social media with e-commerce? The best way to integrate social media into e-commerce is to work very well with the brand's social networks, promoting close contact with customers. Platforms provide resources that facilitate the e-commerce system. This integration practice is a good marketing strategy. Facebook and Instagram, two of the most well-known and accessed social networks in the world, have a system that aims to integrate social media with e-commerce. The platforms allow the manager of an online store profile to transform their page into a commercial profile. With this feature, it is possible to monitor all page engagement through detailed metrics generated by the apps themselves. Both networks also allow business accounts to create product advertisements, which will be shown as sponsored posts to users. The most interesting thing about this strategy is that, when configuring the ad, it is possible to choose the target audience for whom it will appear. The investment does not have a high value and is very assertive, since the content published by e-commerce will precisely reach the public interested in the subject, increasing the possibilities of conversions. Another strategy of the two platforms that also seeks to integrate social media with e-commerce is the Virtual Store on Facebook and Instagram. Through it, it is possible to create a catalog on the social network itself, which will appear as a virtual showcase for anyone who accesses the profile.
With this feature, you can also tag products in photos Qatar Mobile Number List in your feed and stories as a tag. This way, if a user is interested in a piece or object in a photo they have seen, simply click on the tag and they will be redirected to the item's tab in the catalog. There, you can access all product specifications and even finalize the purchase. TikTok is a newer network, but it is also gaining its place as one of the most downloaded social media in the world and has made the task of integrating e-commerce easier. Just like Instagram and Facebook, through it, it is also possible to sponsor product videos and complete the purchase within the app itself. Using these resources that the apps themselves provide is a good strategy for integrating social media into e-commerce, considering that the company's entire communication process – which can also be developed by creating content on networks – is associated with tools advertising and the final acquisition process in virtual stores, incorporating e-commerce into the marketplace. Photo: freepik.com Why integrate social media into e-commerce? With the start of the coronavirus pandemic in 2020, the world economy suffered major impacts.
The need for social isolation caused physical stores and businesses to suffer. In view of this, there was an intensification of virtual commerce as a way to alleviate the consequences of the quarantine. According to the article “How the pandemic 'messed up' the Brazilian economy in 2020”, published by the G1 news portal, e-commerce was the sector with the highest monthly revenue in the year. This shows how much people have started to consume online. The need to integrate social media into e-commerce is not only due to the transformation resulting from the pandemic, but also because this user behavior had been changing for a long time, and online shopping was already familiar to many. It is necessary to adapt to society's purchasing habits to avoid becoming outdated and ending up missing sales opportunities. Furthermore, this integration is also very positive for e-commerce, as it generates a much closer relationship with the public. The advantage of having an e-commerce is that interaction with customers on social media is much greater. Through the networks, it is possible to respond to customer queries via message, create content for the brand that will arouse users' interest, build buyer loyalty and work on remarketing strategies.