In the midst of a world in which at least one in three women will experience physical or sexual violence at least once in their life, perhaps it is fair to say that the mere fact of belonging to the female gender is one of the greatest dangers that can be face a person. Based on this idea, the Norwegian organization Care has launched its most recent campaign in favor of women's rights, presenting the words that an unborn girl says to her father to tell him what her life could be like. In a video of just over five minutes, the DearDaddy campaign calls for attention to the Norwegian population and the world to join the fight for women's rights, seeking a special approach to those men who They have become parents to a girl and in doing so they have also become the person she should trust the most. Appealing to the strong bond between a father and his daughter, the campaign seeks to raise awareness among fathers about the influence their actions have on the behavior of other men and how this can impact the safety of their own daughters.Let your trash speak your mindIt is almost impossible to walk down the street without finding dozens (or hundreds) of cigarette butts on the ground. Because they are such small items, it is easy for smokers to dispose of them this way, something they probably wouldn't do with a larger container.
Changing this habit can be very Phone Number List complicated, so a British initiative seeks to include an element of play, using a topic that many are passionate about: sport. Since last year, transparent containers have been installed on Villiers Street, one of the busiest streets in the city of London, which are divided into two and ask questions such as "Who is the best soccer player of all time?" To respond, passers-by must deposit their cigarette butts in the section they consider correct. The containers were created by the social enterprise Hubbub, which also devised other strategies, such as talking trash cans that thanked those who used them, posters showing those who live and work in the area or even posters where, when sticking gum, an image appeared. . According to data the company gave to Fast Company , the government spends a million pounds just cleaning that street, which is cleaned seven times a day. When analyzing the people who throw cigarette butts in the area, Hubbub discovered that they are young men, who tend to like sports and competition, so it was decided to involve them through these two topics, changing the question posed on the containers each week. . Among all the ideas that were tested in a period of six months, this was one of the most successful, so it has already begun to be produced for installation in other streets, and the company will present the results to the House of Commons ( the lower house of parliament) to promote changes in public policies.
The rapid growth of social networks and global awareness to adopt more responsible production and consumption models has generated an important trend towards the implementation of practices that guarantee transparency. Far from remaining a voluntary trend, transparency is gradually becoming an expected value for businesses seeking to survive in an increasingly responsible market with greater access to information. This is why communicating all the qualities of a product through its label has become a communication method that is as unnecessary as it is ineffective. Mohawk Industries Vice President of Corporate Sustainability Jenny Cruz recently published a list of tips on GreenBiz that will help companies communicate transparently in ways that are meaningful to both them and consumers. 1. Be careful with certifications Certifications related to different aspects of sustainability can be a blessing or a curse when it comes to transparency, since while it is a shorthand way to communicate the benefits of a product to the consumer and endorse them by experts in the industry, it is also They can distract or confuse people. 2. More information is not always better Communicating all the actions that a company undertakes throughout its value chain in the space of a label or advertising spot is impossible, so try not to saturate your consumers with irrelevant information and focus only on what is most important.