The Super Bowl is definitely the most followed and anticipated sporting event in the USA . But do you know how much it costs brands to have their commercial appear between the first and second half? Dive into this article to find out. A few curiosities before getting to the heart of the matter Every year, on the first Sunday of February, the championship final of the NFL ( National Football League ), the national professional American Football league, is played in the USA . This event is known by all as the Super Bowl and is not just a sporting event, but a real show with special effects and world-famous singers starring in the now well-known Halftime Show .
Among the guests of 2022 there are names such as Eminem, Dr. Dre and Mary J Blige. The stadium in which the match is played is different every year, the chosen one for this Morocco Phone Number year is the SoFi Stadium in Inglewood, California . Super Bowl - American Football Super Bowl – American Football The Super Bowl in numbers According to a Nielsen statistic, in 2021 the NFL league final ended with a live audience of 96.4 million viewers : 68% of US televisions were tuned into the match. The 5.6 million viewers connected via streaming platforms are also part of the total . The crowd at home is really large, but that's not surprising given that tickets for the match start at a minimum of $5,100 .
In short, this match is a real moneymaker. But the income certainly doesn't come only from ticket sales . The price of visibility: how much can an advertising space at the Super Bowl cost? Previously we talked about Halftime Show regarding musical entertainment, but during the interval there is also a commercial interlude desired by the biggest brands. It's no surprise that it's something highly coveted, given the exorbitant number of viewers who will see that specific commercial. For this reason, the television station that broadcast the event ( CBS has been chosen for 2022) has put 30-second advertising slots on sale which will be broadcast in the commercial interval between the first and second half .