Conversion to e-commerce is the ultimate objective of all commercial and communication actions on the internet. This final conversion, of course, is the consummation of sales. Being able to increase the results of a sales website is the desire of every virtual entrepreneur. And the tools are available to everyone. The dynamics of the internet require constant study of the market, with its new features, bottlenecks, changes in structure and consumer behavior. This all has an impact on the e-commerce conversion rate. Therefore, it is necessary to understand the process and act to improve the numbers. Here we have put together four actions to help improve the conversion rate of your online store. Let's go to them. Conversion in e-commerce As much as we talk about sales, conversion does not necessarily mean selling. The marketing process in the digital environment is linked to the sales funnel , in which the consumer completes a series of tasks until making a purchase decision. Therefore, conversion in e-commerce can refer, before the sale, to filling out forms, downloading an e-book or even clicking on blogpost links.
All of this somehow influences sales and moves the customer down the funnel. And, for each of these steps, a conversion metric must be established. That said, let's look at tips on how to optimize website sales based on design and structured and planned communication actions. Personalization via email marketing Digital marketing has a broad communication potential, which must be used in all its integrity. As it is possible to track the lead's steps, it is necessary to Europe Mobile Number List establish a personalized sales proposal with them. Email marketing is an efficient tool for this . A customer who clicked on a product ad cannot be treated as a stranger looking for anything. They must be offered, in an automated way , personalized offers and information regarding their items of interest. Therefore, it is recommended to create rules for sending emails and newsletters connected to the funnel in order to stimulate consumer behavior and try to increase the conversion rate in e-commerce. Personalized, intensive and targeted communication is a way of getting closer to the consumer and increasing purchasing interest . Conducting A/B testing People's reaction to digital marketing communication is something that can be measured in real time . And this must be done.
Testing is an efficient tool for defining more efficient layouts and arguments to convince people. Their responses to different ads, landing pages and newsletters can give insights into which elements are most efficient for converting sales. By separating customers into two groups in the A/B test, you will have more information to test the best strategies to increase the conversion rate in e-commerce. Just test, analyze and invest. Consumer review In the virtual world, the experience of others is worth a lot. This is what we call the recommendation economy. The shared network experience has proven to be one of the fundamental elements for making purchasing decisions on the internet. In this way, the opinion of the person who bought it is even more important than the endorsement of a poster boy. Communication must be social, showing reviews from satisfied users, rankings and real consumer experiences . This helps in understanding the process and product and making purchases safer. Creating strategic CTAs Every information process must be accompanied by an invitation to action. Call To Action, CTAs, are this simple and efficient tool for driving purchase. Without them, navigation becomes cold and disconnected from the sales funnel.