Which is the best strategy and which prospecting tools to use in your company, it is essential to know both, understand their differences and strengths so that you can turn your commercial sector into a true sales machine . In this article, we will explore the differences between inbound and outbound and what their main characteristics are. In this post you will see What is outbound marketing? What is inbound marketing? Difference between inbound and outbound What are the main characteristics of outbound marketing? What are the main characteristics of Inbound Marketing? Inbound marketing e outbound marketing combinam? ABM marketing, what is it? Y-shaped sales funnel Inbound or outbound, which one to use? Conclusion What is outbound marketing? Outbound marketing is a strategy that focuses on acquiring customers through active prospecting. That is, you go after potential customers who are part of your ICP and approach them through different means of communication, such as social networks, emails and telephones.
This prospecting method generates faster results, as you will only be speaking to people who match the company's profile, which generates more sales opportunities. What is inbound marketing? Inbound marketing is a strategy that attracts the public through digital marketing, with content production on channels such as landing pages to generate public interest in the product or service offered, encouraging the customer to seek more information and contact the company . It is a long-term Oman WhatsApp Number strategy, which seeks to place inbound leads in the sales funnel so that they go through the entire process. Difference between inbound and outbound Right away we can see a clear difference between inbound and outbound, while one creates content (blog, ebook, video lesson, spreadsheet, etc.) to attract leads in the sales process funnel, the other actively goes after leads, to carry out prospecting. Therefore, with outbound, for example, you can use a lead generation tool, such as Speedio , to design your ICP and segment the market to have the companies that make the most sense for you to negotiate with.
This brings advantages such as saving time, since you are going after potential customers who may be genuinely interested in your product or service. This is different from the inbound strategy, which despite creating relevant content, can attract different companies. This can generate large expenses on paid traffic and also take longer to qualify leads. All of this will influence the company's CAC , which can have a high customer conversion cost. Difference between inbound and outbound What are the main characteristics of outbound marketing? Proactive approach Active prospecting involves taking an active approach to seeking out new customers rather than waiting for them to find the company on their own. Identification of prospects Before you start actively prospecting, it is important to identify who the prospects are who may be interested in the company's products or services. This involves researching and qualifying leads based on factors like demographics, industry, budget, and needs. Direct communication When actively prospecting, it is important to establish direct communication with prospects.