LinkedIn InMail sponsored messages certainly have very high potential within a B2B social marketing strategy . The difference between a good investment and a possible failure is making the most of each key step . We have focused on targeting and segmentation, now let's focus on the characteristics of the message to be sent to our profiled target. Read also: "What should be done before using LinkedIn InMail" Structure a message intended for LinkedIn InMail generate leads Let's start again from the segmentation of the target , which we talked about in the previous article, fundamental factors for having clear characteristics and needs of the individual buyer personas.
The message must be studied , addressing each individual component, then dividing it into introduction, body and conclusion . Subject - Subject line Afghanistan Mobile Number List of the message In the past you will certainly have experimented with different ways to approach your target, finding high-performance methods and others to avoid completely. The so-called thematic line changes depending on the specific segment, but, in all cases, it is from the first contents that are read , the point at which most of the success of the communication is at stake.
Example: “How we support healthcare marketing managers.” Inserting a phrase of this type as the "subject" of your InMail is equivalent to making the target immediately understand the heart of the topic , proposing solutions that refer to an extremely specific area. Obviously, this type of "connection" must be followed by a valid proposal , in terms of innovative solutions, so as not to waste investment resources.