of optimizing email content and delivery frequency according to customer scores , email open rates have improved from 3-4 before implementing Adobe Marketo Engage to a maximum of 62 . which when a customer's score changes due to the number of opens and clicks , they are automatically sorted into three groups Cold, Warm, and Hot, and the delivery settings are automatically changed. are also available.
Being able to differentiate content based on customer preferences is likely to lead to an increase in repeat orders . In addition, for Ippin Bento, there were previously only India WhatsApp Number Data two ways for new leads to come in ordering from the website or by phone , but after introducing Adobe Marketo Engage , the company has started working to acquire leads through catalog downloads. started. A landing page was also created using an Adobe Marketo Engage template to entice customers to download the catalog . With this template, you can easily create an e-commerce site for smartphones , so Ippin
Bento has created a new smartphone site that it didn't have before , and has diversified its ordering channels . In addition , the company utilizes Adobe Marketo Engage's advertising linkage function, which I introduced earlier . We effectively utilize Adobe Marketo Engage data , such as by distributing lead acquisition customers via Facebook and passing the data segmented by Adobe Marketo Engage to Google Ads to measure the effectiveness of our initiatives . As a result, within one year of implementing Adobe Marketo Engage , Ippin Bento'' was able to achieve remarkable results ,reducing advertising costs by 50 and increasing the number of orders by 45.''