It is enough, for example, to choose bright colors. Fuente: kids-room.com Types of logos There are only informal variants of the logo classification. The most common is the one suggested by Hilda Morones, an American journalist. She identified three categories of logos. 1. Graphic logos These include: • Graphic symbols. These are a variety of pictograms that create a visual image that should be associated with the company. Nike uses a similar option: Fuente: nike.com • Abstract elements. Its task is not to directly reflect the brand's activities, but to evoke certain emotions with the help of a special combination of details and colors.
Fuente: sephora.com • Characters (mascots). This is the so-called “face of the brand”. He is well remembered and evokes strong associations with the store. Fuente: lacoste.com 2. Font Logos These include: • this is a great option for companies with long names. When working on displaying Saudi Arabia Phone Number List an abbreviation, it is important to choose the right font: legible and consistent with the company's philosophy. Fuente: mysterytacklebox.com • The brand name, without additional symbols. The typography of these logos is essential. Fuente: ebay.com • Combination of font and graphic symbol.
It is a versatile logo that will suit many online stores. Fuente: ralphlauren.com 3. Combined logos These include: • Text and graphic symbols. Combining an image and a font is also a universal option. The visual element enhances the action of the text. Fuente: walmart.com • Emblems. It is an arrangement of letters within a symbol or icon, similar to a heraldic variant. This option is rarely used by stores: it is more suitable for various organizations or educational institutions. How to create your own logo Custom logo design? Why not? Modern tools allow you to do this.