If you go the TikTok trend route on Pinterest, follow these three tips from Watkins to make sure your content still feels native to Pinterest: Don’t go over 15 seconds. “That might seem really quick,” Watkins said, “but you’re just trying to tease them into ultimately clicking through to your website and then you let your website close the sale.” Watkins almost always uses a product page as the landing page for a video ad. Add captions. Pinterest “isn’t a platform like TikTok and Instagram, where your sound might be on,” Watkins said. “Do captions so that you visually add context, and you can also guide the user through what they’re seeing.
Make sure your talent reflects your audience. “If you’re Honduras Phone Number List selling skincare, maybe you want to show a 25-year-old,” Watkins said, “but you also probably want to show a 45-year-old because she’s also spending money and has more disposable income.” like in this Bombas static ad. 4. Set long attribution windows. Pinterest is investing seriously in social shopping. But for now, the platform is best for driving app installs, email-sign ups, and other upper-funnel conversions. “What I always say is that Pinterest is not a closer of the sale,” Watkins said. “It’s great to bring that traffic … but from what I’ve seen, if you’re doing last-click type of attribution, it’s going to be very difficult for you to attribute that sale to Pinterest.
“It’s great to bring that traffic [but] if you’re doing last-click type of attribution, it’s going to be very difficult for you to attribute that sale to Pinterest.” Pinterest requires a longer conversion window than, say, Facebook, with its standard seven-day click and one-day view window. Daiana uses a 30-day click and 30-day view conversion window on Pinterest. Pinterest representatives also recommended that Daiana wait 14 days before making any changes to her ads — a lot longer than she’s used to waiting on other platforms. Start working on Pinterest ads before it gets crowded Pinterest is still a relatively new platform, and the experts we spoke to sounded like they were in on a secret the rest of the marketing world hadn’t quite caught on to yet.