Impact on SMEs and Technological Adaptation Small and medium-sized businesses (SMEs) may be more affected by the new regulations than large companies, mainly due to limited resources and the need to quickly adapt to the new rules.
However, the Omnibus Directive can be seen as an opportunity for online and physical stores. A brand that respects the consumer, provides truthful information and does not use deceptive tricks can increase its credibility both online and offline, leading to more loyal and satisfied Svalbard and Jan Mayen Islands Email List customers: Greater transparency and clarity in transactions could increase consumer trust , favoring companies that operate with integrity. Requiring authenticity in reviews could level the playing field, preventing some businesses from gaining an unfair advantage through fake reviews.
Technological Tools for Adaptation As regulations evolve, technology must also advance to help businesses comply. Some tech tools that might help include: Discount management plugins : show original prices alongside discounted prices, complying with new price transparency rules. Review Verification Platforms : These services can verify the authenticity of reviews, ensuring they come from real customers. Contract management systems : These can help businesses ensure their terms and conditions comply with the new rules, particularly around the extended right of withdrawal.