Common KPIs for this: cost per thousand views (CPM), cost per click (CPC), return on ad spend (ROAS), customer acquisition cost (CAC), and brand awareness. Example of this in action: Halara’s ubiquitous TikTok ads. Skills required to do this well: audience segmentation, revenue attribution. 3. Inbound marketing. Definition: Inbound marketing means attracting prospective customers organically by providing some kind of value — like educational content or a like-minded community. Also known as: community marketing (more on that below!), content marketing and social media marketing. MarketerHire roles that do this: SEO marketer, email marketer, content marketer, social media manager and Amazon marketer.
Common KPIs for this: organic site traffic, social media Guatemala Phone Number List engagement, content downloads and owned audience size. Example of this in action: Steak-umm’s Twitter, which has earned more than 200 thousand followers (and press attention!) for its funny and informative tweets. Skills required to do this well: community management and a strong sense of your target market. Steak-umm's Twitter account has earned more than 200K followers for its funny, informative tweets — and the team behind the tweets got profiled in The Washington Post. 4. Digital marketing. Definition: Digital marketing means using an online channel, paid or unpaid, to market your products or services.
Also known as: online marketing, internet marketing — or just marketing in 2023. MarketerHire roles that do this: all of them. Common KPIs for this: blended CAC and lifetime customer value (LTV). Example of this in action: nearly everything on the internet, from branded SEO content to Pinterest ads, counts as digital marketing. Skills required to do this well: a solid internet connection and enough familiarity with internet culture to recognize some (if not all!) Webby award winners. 5. Pay-per-click marketing. Definition: Pay-per-click marketing means creating, placing and managing pay-per-click ads — typically on Google, but also on Bing, Amazon and other platforms.